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Pieces of The Internet Marketing Tool Box - updated 20080516 May 16, 2008

Posted by Guy Cook in : internet-marketing , add a comment

Recently I was discussing Internet Marketing ‘tools’ with a fellow and he asked if I had a good starter list, so I’ve made the start here. These aren’t all of the things I use but a good start of them.

This might be the start of a ideas from others too.

1. Do you have a Gmail account from Google?
This is a good tool, it will give you access to lots of great desktop tools, one of which is “Docs” that is very quickly coming into it’s own, http://blog.compete.com/2007/12/06/google-docs-spreadsheets/ shows a clear picture.-updated 20071218

2. Do you have a Business PayPal account?

3. Do you have a CraigsList.org account?

4. Do you belong to MySpace, Facebook and Linked In (if not you can use
your Gmail account to join)

5. Do you have a Google account? Actually Gmail is a part of Google account for login.

6. Do you have a Yahoo account?

6a. Updated 20071216- Discover who visits your blog site MyBlogLog signup with your Yahoo ID from step 6.

7. Do you have a Skype account? It now offers outbound calling to land-line phones for only $2.95 per month (upgrade was easy done, and works very well)

8. What about Instant Messages? Ever heard of PIDGIN? This was added back in 2007 when this post started, now today in my email I get news that ZDnet has featured Pidgin in their downloads, here are the details “Pidgin: Feature Download”

After this was posted, another issue arose that used Feedburner for publicizing RSS feed of a site. Check them out at Feedburner.com That’s all for now 20071212
- updated 20080202 a great way to read RSS feeds is with a tool like Bloglines from Bloglines.com and it will allow you to have a ‘blog’ there to share what your reading. Mine is http://www.bloglines.com/blog/GuyRCook if you have one too, do share it here.

Popularity: 74% [?]

People Don’t Need Marketing May 14, 2008

Posted by Guy Cook in : Blogs, internet-marketing , 1 comment so far

People don\'t need marketing. Today I attended a webinar that explains this image above, from Mike Volpe (VP of Marketing for HubSpot), time well spent and cause again to “Rethink the Marketing strategy” online.

As promised, here’s that link to the webinar recording and slides at hubspot.com http://www.hubspot.com/seo-may2008

Popularity: 4% [?]

Canonical issues: www vs. non-www January 4, 2008

Posted by Guy Cook in : Blogs, Frontpage, internet-marketing , add a comment

A portion of some good spider information at http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm
–start paste–
Canonical issues: www vs. non-www There’s been much talk lately of canonical issues and search engines. This is where both the www and non-www versions of your pages are listed in a search engine. This is said to possibly trigger a duplicate content penalty and/or split page rank. If this is of concern to you, you may wish to use the following, but be aware that you may suffer a further loss of traffic while the engines sort out what’s what. This example is where you wish to direct all non-www traffic to www. Add the following to your .htaccess file.

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]

Ensure that all your links to folders always end in a trailing / if there is no filename after that link.

FrontPage users: in addition to the above, you’ll also need to change the .htaccess files in: _vti_bin
_vti_bin /_vti_adm
_vti_bin/ _vti_aut Replace “Options None” to “Options +FollowSymLinks” Those folders are part of your FrontPage extensions on the server, so you’ll need to gain access via FTP. Note: test, test and test again after making changes. Test *immediately* after implementing 301 redirects. If you find anything wrong, remove the redirect immediately. User a server header checker to ensure that you’re getting a correct 301 response when using the old URL.

– end paste — Visit the page above for more information, to have all of the story.

Popularity: 93% [?]

Why Aren’t You Using Linkbait? by Kim Roach July 19, 2006

Posted by Guy Cook in : Frontpage, internet-marketing , add a comment

Kim has an excellent article http://www.site-reference.com/articles/Internet-Marketing/Why-Aren-t-You-Using-Linkbait.html is the URL about “link bait” if you haven’t heard that word before, or even if you have read the article and note to 2 links in the article, worth bookmarking. I could post more but why cut into your time to read that article. Bye for now.

Popularity: 30% [?]

Online Retail Revenues to Reach $200 Billion June 8, 2006

Posted by Guy Cook in : News, internet-marketing , add a comment

Details from ClickZ here Online retail is up? Are yours? The average was a 20% gain over last year, in the ninth annual report from Shop.org and conducted by Forrester Research It might well be time to visit the conversion rate model again me thinks, but that\’s for another blog entry.

Popularity: 23% [?]

8 Dynamic Marketing Tips April 18, 2006

Posted by Guy Cook in : Blogs, internet-marketing , add a comment

8 Dynamic Marketing Tips
Copyright 2006 Bob Leduc
http://BobLeduc.com

Here are 8 dynamic marketing tips to help you increase your
sales and profits fast.

1. Don’t Just Sell Benefits

Don’t just tell prospects what they gain when they buy your
product or service. Tell them what they lose if they do not
buy it. Most people fear loss more than they desire gain.
Customers want your product or service to enjoy the benefits
it provides. They will want it even more when you remind
them of what they lose by not buying it.
(more…)

Popularity: 24% [?]

2006 WebAwards April 7, 2006

Posted by Guy Cook in : Blogs, Frontpage, Internet, News, internet-marketing , add a comment
Website awards are a great way to recognize talented individual and team efforts in outstanding Website development and generate internet marketing exposure for the award winning Web site. The international WebAward Competition is the premier Web site award program available today.

The 2006 WebAwards will name the best Website in 96 industry categories. Nominations for best web site will come from interactive agencies and web site marketing departments in more than 33 countries from around the world. http://www.webaward.org/

Popularity: 56% [?]

Advanced Google Search Operators January 24, 2006

Posted by Guy Cook in : internet-marketing , add a comment

Advanced Google Search Operators has good information about advanced searching on Google.com Add this to the “things to read and understand” list.

Popularity: 14% [?]

Sales Process: The Secret to Closing More Sales January 13, 2006

Posted by Guy Cook in : internet-marketing , add a comment

A business problem is any activity or outcome that negatively
impacts a business. Examples of negative impacts include
reductions in revenue, profits, customer satisfaction, employee
productivity, job satisfaction, etc.

Here is an example of a business problem description:

“Many mission-critical software applications (e-business,
manufacturing, point-of-sale, etc.) need to access relational
databases in order to function. If a database has problems
(goes down or suffers data loss or corruption), application
downtime can cost companies tens of thousands of dollars per
minute in lost sales, lost customers, and lost opportunities.”

(more…)

Popularity: 14% [?]

iCalShare - Share Your iCalendars! January 1, 2006

Posted by Guy Cook in : Internet, internet-marketing , add a comment

iCalShare - Share Your iCalendars! I’m using Evolution for my email, and one of the features it has is to use ical format calendars, my good friend today sent me the URL for this site. A lot can be said about which calendar to import, make your own choices there. U.S. Federal Holidays, 2005-2010 was recommended and for business makes perfect sense too. Enjoy

Popularity: 16% [?]