Print This Post below
Bloggers Are Younger, Wealthier and High Speed Connected August 29, 2005
Posted by Guy Cook in : Blogs , trackbackBloggers Are Younger, Wealthier and High Speed Connected
According to a comScore Networks report detailing the scale, composition and activities of audiences of Weblogs, commonly known as “blogs,” nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.
Dan Hess, senior vice president of comScore Networks, said “The fact that we found 30 percent of the online population to have visited blogs clearly underscores the commercial importance of consumer generated and driven media. … its’ demographic composition relative to the total population will appeal to many marketers.”
Other key findings of the Behaviors of the Blogosphere report include:
* Five hosting services for blogs each had more than 5 million unique
visitors in Q1 2005, and four individual blogs had more than 1 million
visitors each
* Of 400 of the largest blogs observed, political blogs were the most
popular, followed by “hipster” lifestyle blogs, tech blogs and blogs
authored by women
* Compared to the average Internet user, blog readers are significantly
more likely to live in wealthier households, be younger and connect
to the Web on high-speed connections
* Blog readers also visit nearly twice as many web pages as the Internet
average, and they are much more likely to shop online
To view the full Behaviors of the Blogosphere analysis, please visit here
We welcome and appreciate forwarding of our newsletters in their entirety
or in part with proper attribution.
(c) 2005 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
Popularity: 14% [?]
Comments»
no comments yet - be the first?