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8 Dynamic Marketing Tips April 18, 2006
Posted by Guy Cook in : Blogs, internet-marketing , trackback8 Dynamic Marketing Tips
Copyright 2006 Bob Leduc
http://BobLeduc.com
Here are 8 dynamic marketing tips to help you increase your
sales and profits fast.
1. Don’t Just Sell Benefits
Don’t just tell prospects what they gain when they buy your
product or service. Tell them what they lose if they do not
buy it. Most people fear loss more than they desire gain.
Customers want your product or service to enjoy the benefits
it provides. They will want it even more when you remind
them of what they lose by not buying it.
2. Use Pleasant Surprises to Close Sales
An unpleasant surprise can kill a sale. But a pleasant
surprise can help close a sale. For example, adding an
unexpected bonus immediately before your prospect takes the
last action to complete a sale will eliminate any last
minute hesitation.
3. Provide Fast Delivery - Even When You Can’t
The faster you can deliver your product or service the more
sales you will get. If you cannot deliver all or part of
your product immediately, add something to the purchase that
you CAN deliver immediately. It could be as simple as a
series of helpful tips related to your product posted on
your web site …available only to new customers.
4. Make Buying Easier
Every non-essential action in the buying process is an
opportunity for customers to reverse their decision to buy.
Look for ways you can make your buying procedure easier and
faster. For example, many marketers use a multi-step
shopping cart to get online orders when a simple online
order form would do the job with just 1 or 2 quick clicks.
5. Improve Your Offers without Lowering Your Price
You don’t have to reduce your price to improve your offer.
Instead, simply load it up with bonuses. Make sure your
bonuses have a high perceived value to your customers
…even if they cost you little or nothing.
6. Keep Your Advertising Up to Date
If you never make any changes in your advertising, your
sales will eventually decline. Don’t abandon advertising
that’s working - but do keep trying to improve it. And
regularly test new advertising to see how it works for you.
7. Outsmart Your Competitors with Alternative Marketing
Look for some alternative marketing methods your competitors
are overlooking. That’s how one internet marketer discovered
direct mail postcards. They proved to be a highly effective
and very low-cost way to generate traffic to her web site
…while concealing her marketing activity from competitors.
8. Neutralize Customer Complaints Quickly
Handle customer complaints quickly and with a positive
attitude. Strive to preserve your relationship with the
customer instead of your immediate profit from them. They
will reward you with repeat sales and referrals instead of
punishing you by telling everybody they know about their
unhappy experience …causing you to lose future customers.
Each of these 8 marketing tips reveals a proven low-cost
marketing tactic many other small businesses have used to
boost their sales and profits. Integrate them into your
marketing program now and you’ll quickly start enjoying the
same results too.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards …and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You’ll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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